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Alliance of Industry Leaders, Early Adopters and Power Users.

Our mission is to promote one to one dynamic marketing, its education and industry advances; showcase and foster best practices; and to develop standards of measurement to ensure corporate America harnesses the true ROI of cross-platform, multichannel and cross channel one to one marketing driven by technology integration between divergent platforms. The emphasis of all activities will be to bring the technology and the one to one dynamic marketing user community together as one force with the goal of developing cost-effective enterprise solutions, collaborations and the creative use of technologies to drive ROI for the corporate marketing dollar.

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